In connection with your visit to our website, we process your personal data. This is done for the purposes and to the extent described below. We only pass on your data to third parties as described below.
1. Integration of third-party content
A more detailed description of who we embed content from and how your data is processed in the process can be found below in the respective description of the embedded content.
These plugins usually collect data from you by default and transmit it to the servers of the respective provider. To ensure the protection of your privacy, we have taken technical measures to ensure that your data cannot be collected by the providers of the respective plugin without your consent. When you call up a page on which the plugins are integrated, they are initially deactivated unless you have given your consent within the Consent Manager („Cookie Banner“). If you have not given your consent, the plugin will not be activated until you click on the respective icon. You thereby give your consent for your data to be transferred to the respective provider. The legal basis for the use of the plugins is Art. 6 para. 1 lit. a) DSGVO.
a. Google Web Fonts
This site uses web fonts provided by Google for the uniform display of fonts. When you call a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.
The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offerings with regard to efficiency and cost-saving considerations. This represents a legitimate interest within the meaning of Art. 6 (1) f) DSGVO. If your browser does not support web fonts, a standard font will be used by your computer.
We use services from YouTube, LLC, 901 Cherry Ave, 94066 San Bruno, CA, USA, a subsidiary of Google LLC, Amphitheatre Parkway, Mountain View, CA 94043, USA, on our website. For users who are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland is the data controller for your data.
If you have not given your consent within the framework of the Consent Manager, you have the option of giving it subsequently within the framework of the so-called „2-click procedure“. If you call a page in which a YouTube video is embedded, a connection to the YouTube servers is only established when you click on the button to confirm. In this case, YouTube will set cookies and use your visit data for its own purposes. If you are logged in to YouTube at this time, the information about the videos you have viewed will be assigned to your member account with YouTube. You can prevent this by logging out of your member account before visiting our website.
There is a risk that your data will be processed in and transferred to the USA, i.e. a third country outside the European Union (EU) or the European Economic Area (EEA). For this country, there is no adequacy decision by the EU Commission to ensure that a level of data protection equivalent to the European standard exists there. According to the European Court of Justice (ECJ), there is a particular risk that data may be processed unnoticed by US authorities for surveillance purposes. The legal basis for the processing of your data is your consent pursuant to Article 49 (1) sentence 1 letter a) DSGVO. This can be revoked at any time with effect for the future.
Further information on YouTube’s data protection is provided by Google under the following link: https://www.google.de/intl/de/policies/privacy/.
The legal basis for this data processing is your consent pursuant to Art.6 para.1 sentence 1 lit. a) DSGVO. You can revoke your consent at any time with effect for the future by accessing the cookie settings here and changing your selection there.
2. Use for analysis purposes
We process data during your visit to our website using the tools listed below in order to be able to track the behavior of visitors to our website, optimize our website and adapt it to visitor interests. The legal basis for this is your consent pursuant to Article 6(1) sentence 1 letter a DSGVO.
a. Google Analytics
On this website, we use the web analysis service Google Analytics (with anonymization function) of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. The responsible entity for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
The purpose of the Google Analytics component is to analyze how visitors use our website. Google provides us, as our processor in accordance with Article 28 DSGVO, with reports for this purpose, with which we can display and evaluate the activities on our web pages. For this purpose, a Google Analytics cookie is stored on the device with which you visit our website. By calling up individual pages of this website, the internet browser on your device is automatically prompted by the Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical procedure, Google obtains knowledge of personal data about you, in particular the information about browser type/version, operating system used, the page you previously visited, the host name of the accessing device, IP address and the time of the request, which Google uses, among other things, to trace the origin of visitors and clicks. However, this data is not merged with any other data about you. In addition, we use the function whereby the IP address of your internet connection is automatically shortened by Google and thus anonymized if access to our website is from a member state of the European Union or from another state party to the Agreement on the European Economic Area.
There is a risk that your data will be processed in the USA and transferred there, i.e. a third country outside the European Union (EU) or the European Economic Area (EEA). For this country, there is no adequacy decision by the EU Commission to ensure that a level of data protection equivalent to the European standard exists there. According to the European Court of Justice (ECJ), there is a particular risk that data may be processed unnoticed by US authorities for surveillance purposes. The legal basis for the processing of your data is your consent pursuant to Article 49 (1) sentence 1 letter a) DSGVO. This can be revoked at any time with effect for the future. To establish the secure level of data protection, we have additionally concluded EU standard contractual clauses with the service provider.
Further information and the applicable data protection provisions of Google can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this link: https://www.google.com/intl/de_de/analytics/
3. Use for marketing purposes
In the event of your consent, we collect and process data on our website using the tools mentioned below in order to be able to display more suitable advertising to you on this and other websites (re-marketing/re-targeting) and to measure the success of our advertising measures. In doing so, we work together with providers who help us in particular to be able to track whether users reach us via certain advertising measures (so-called conversion tracking). In this context, pseudonymized usage profiles are also created. The legal basis for this is your consent pursuant to Article 6 (1) sentence 1 letter a DSGVO.
a. Google Marketing Services
We use marketing services of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA on these websites. The responsible entity for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
The services used include:
Google Tag Manager: The use of the Google service Tag Manager only enables us to integrate the listed services by implementing the other cookies/tags as well as the integration of the Consent Manager („cookie banner“). The legal basis for the processing is our legitimate interest according to Art.6 Abs.1 S.1 lit. f) DSGVO, this lies in optimization of our site and compliance with the provisions of the DSGVO through a Consent Manager.